I had a long and highly successful career working for leading tech companies - as a product marketeer, a salesman, a sales leader and a channel programme manager - companies with great products and oustanding teams. Through this time I have observed a consistent, direct connection between business outcomes and the ability to be able to see the world through the eyes of the customer, prospect or partner. Penwern is a product marketing consultancy with a difference: we are focused on outcomes - it is all about sales, we look at things from the audience's perspective and we translate cool new tech into real customer benefits. - Stephen Mackey, lead consultant and managing director.